The founder of Yes To You® had a really compelling story that not only inspired the brand, but also inspired the direction for the design. Having dealt with health and body dysmorphia issues, the founder was able to embark on a journey of healing through body building. Not only was the founder able to transfer her body, but she was able to transform her mind, which led to a transformed life. The transformation was so galvanizing she knew she had to share it with others who found themselves in a situation similar to her previous one.

Her transformation was the catalyst for us choosing on the name, Yes To You®. It’s a commitment of one’s self to one’s self. When the world pulls you into a million different directions it’s important for us all to always choose out mental, spiritual, physical, and emotional wellbeing above everything in order for us to be of any value to anyone else.

We wanted to create a visual language that was warm enough to connect with women, yet strong enough to engage men as well. We used a lot of neutral tones to give a sense of comfort and stability. We wanted to position her wellness brand as a luxury entity to coincide with the preciousness of one’s life. The imagery we chose was to reflect true human experiences. From stretch marks that paint one’s body like a map of Route 66. To the cornrows that coil down the back of one’s head like a beautiful Nyx. The brand’s imagery represents the elements that tell our true stories.

The logo is a combination of Y and T and can be interpreted as the essence of man and woman – the essence of the human being.