BRANDING PROGRAMS

The Voyager Program®

The Voyager Program® is our strategy-only engagement for brands needing international and external clarity, focus, and cohesiveness.

DEFINE YOUR STRATEGIC FOUNDATION

Turn brand strategy into your competitive advantage.

Brand strategy defines your brand’s meaning and what makes you the brand of choice. We work with your executive leadership team to crystallize the vision and pinpoint the optimal positioning for your brand to succeed. The result is a strategic roadmap that serves as your North Star for growing with intention, focus, and confidence.

The Voyager Program® is the ideal solution if:

  • Your strategic vision lacks clarity or focus.

  • Your team is seeking greater direction.

  • Your architecture, brand, message, or story is inconsistent.

  • You’re struggling to differentiate.

  • Your disruptive idea is confusing or complex.

How it works

THE VOYAGER PROGRAM®

Our collaboration unfolds across three key phases.

SCOPE + ACTIVITIES

  • Our mission begins with a complete immersion of your business, conducted collaboratively and iteratively. Through research and workshops, we dig to understand your challenges, opportunities, offerings, customers, and future ambitions.

    Key Activities:

    • Stakeholder/ Customer interviews

    • Leadership workshops

    • Departmental workshops

    • Brand Audit

    • Insghts report

  • We shape brand positioning and develop your disruptive idea under a bold new theme. The strategy is a crisp articulation of your brand, a clear understanding of how it emotionally connects, and actionable principles to anchor its positioning, values, vision, and story.

    Key Activities:

    • Positioning

    • Central Idea Development (Disruptive Idea®)

    • Strategy Articulation

    • Strategic Framework

  • To better ensure your new strategy is understood and successful, we develop experiences like brand education sessions, interactive workshops, strategy presentations, and internal launch events to get employees authentically excited about the future, committed to the strategy to get there, and willing to do their part to make it happen.

    Key Activities:

    • Q&A sessions

    • Brand education + training

    • Internal launch events

Disruption starts with clarity

01

Align Brand With Business Strategy

Align brand initiatives with long-term vision and business objectives, ensuring synergy and focused growth.

02

Clarify Your Brand

Define who you are and what you stand for in a way everyone can understand, believe in, and help build.

03

Integrate Brand and Culture

Ensure the brand strategy reflects and supports company culture, enhancing internal acceptance and support.

04

Strengthen Your Position

Precisely plant your brand’s flag in the market so your audience intentionally chooses you over the competition.

Disruption is impactful

01

Increase Market Share

A stronger brand strategy and position can lead to a larger share of the market.

02

Command Premium Pricing

Elevate the perceived value of your offerings, allowing for better pricing strategies.

03

Cultivate Customer Loyalty

A clear strategy resonates more deeply with customers, fostering loyalty and repeat business.

04

Reach New Markets

Introduce your brand and products into new markets, leveraging brand equity for quicker acceptance.

05

Influence Brand Perception

Reflect internal values externally, positively influencing how customers and partners perceive your brand.

06

Attract Top Talent

Make your company a magnet for high-caliber professionals who align with your core values.

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INFLECTION POINTS

  • New leadership, new vision

  • Shifting strategy or direction

  • Navigating mergers or acquisitions

  • Heading towards IPO

  • Moving to global expansion

  • Looking for stronger positioning

  • Changing consumer expectations

  • Launching new innovations

  • Targeting new audiences

  • Entering new markets

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PARTICIPATION

  • Founder/C-level relationship

  • Key decision-makers must actively participate

  • Leadership wants alignment and efficiency

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TEAM STRUCTURE

  • Senior Account Manager

  • Workshop Facilitator

  • Senior Brand Strategist / Director

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TECHSTACK

  • Asana® for project management

  • Dropbox® for file management

  • Slack® for collaboration

  • Butter® for workshops

  • Miro® for whiteboarding

  • Zoom® for meetings

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TIMEFRAME

  • 3-month initial engagement

  • 3-month post consulting support

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INVESTMENT

  • $35k-$50k+/- or based on total scope

Ready to create a brand that knows where it’s going and how to get there?