THANKFUL©

Thankful©, a human centered company bridging the gap between culture, wellness, and people.

SCOPE

  • Brand Design

  • Creative Direction

  • Art Direction

  • Naming

  • Video Production

  • Photography

  • Product Design

Case study

PAIN POINT

Thankful© was an interesting concept that was presented to us. This was a heath and wellness brand that wanted to change the narrative of how humans embark on their journey of living a life of abundance mentally, spiritually, physically, and socially. The company expanded across multiple mediums including, a nutrition shop, live experiences, products, and media. The challenge for us was to create a cohesive voice. We had to position the brand to be relatable to the seasoned wellness advocate, as well as the novice. The brand also had to speak to different cultures. The brand was rooted in helping all humans live better lives, so at every touchpoint that had to be evident.

SOLUTION

We took a different approach with this project – we started with the color pallet. The goal was to find a color combination that served a variety of purposes. We wanted the pallet to represent the collective of humans the brand aspired to serve, to create an elevated brand experience that was uncommon in the health and wellness space, and that was very warm and welcoming.

We chose to craft a serif logotype using the Cirka font family. The idea was to create a logotype that felt timeless – that felt elegant, yet symbolized strength without being overly masculine, or aggressive. The logomark represents vision. We wanted to set a foundation for customers that encouraged them to have vision of their lives. Thankful© was so aware of their mission and the mark is indicative of that.

The tagline we came up with for the brand, “Live without limits” was so perfect for Thankful©. It’s a simple idea, but a powerful one. We wanted to break the chains of limitation that society tends to try to place on us. The journey to living a healthy lifestyle has been presented in a way that can seem very daunting and unattainable – or simply just not enjoyable. Thankful© knew there was a better, and there was a way to do it on your own terms. As long as you committed to your journey there were no limits.

Assets