We crafted a brand identity system that truly aligned with the vision of the founder. And that started with changing the name of the company to Tarver® to embody the spirit of its founder, which was rooted in creating opportunities for others and helping others do the same.

With the the word “legacy” being the north star to every decision made, we created a visual language that was disruptive to the status quo of the logistics industry. We wanted to create graphics that resonated wit ha new generation of entrepreneurs and customers. The design had to be youthful enough to speak to a younger generation, yet, mature enough to have a voice at the current table.

We also wanted to keep the legacy of people first, so we made sure to use images of real working people, in real working environments, displaying real human emotions. We wanted this brand identity to not only be appealing, but to connect with people in a real way and that positioned the brand for continued growth.