PRESSED ROOTS
Pressed Roots is a luxury dry bar specializing in services for textured hair.
SCOPE
Strategy
Creative Direction
Visual Production
Case study
When Pressed Roots reached out, the brand was at a pivotal point. After experiencing tremendous growth since its launch in 2020, its social media engagement had begun to plateau. Without a dedicated in-house content creator, the team needed more than just support with content production. They needed a strategic creative partner who could help reignite social growth, especially on TikTok, while developing content that felt deeply aligned with the brand. The goal was to create a stronger visual language that reflected the luxury, care, and elevated experience Pressed Roots delivers to every client.
PAIN POINT
We developed a content strategy designed to help Pressed Roots regain momentum, strengthen consistency, and expand its presence across key social platforms. By building a diverse content ecosystem that included hair transformations, 10-question interviews, behind-the-scenes moments, stylist profiles, scripted series, and branded photography, we equipped the brand with enough high-quality content to show up multiple times a week, and often multiple times a day.
To support long-term execution, we also created a social media calendar for their internal team, giving them a clear roadmap for when, where, and how each piece of content should be published. This helped streamline their posting process, improve consistency, and ensure every touchpoint remained aligned with the elevated luxury experience Pressed Roots is known for.
SOLUTION
Within a three-month span, our content strategy helped Pressed Roots generate more than 1.6 million organic social media impressions across its digital channels. On TikTok, the brand earned over 276,000 organic views, while Instagram generated more than 267,000 organic views, resulting in over 543,000 combined organic views across Instagram and TikTok alone.
Beyond reach and visibility, the strategy also contributed to meaningful audience growth. During that same period, Pressed Roots gained more than 4,000 new TikTok followers, strengthening the brand’s presence on one of its highest-priority platforms and creating a stronger foundation for continued social growth.
RESULTS
Assets
