PARKETTE®
Parkette® is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more.
SCOPE
Brand Design
Creative Direction
Art Direction
Motion Design
Naming
Case study
PAIN POINT
Parkette® approached us to give their brand an updated refresh.
SOLUTION
The name is a nod to a local term that describes a small park with play areas for kids. Our mission while defining Parkette’s identity, was to capture the essence of its core principle: "Forever fun."
The logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own.
Additionally, we developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette.