PARKETTE®

Parkette® is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more.

SCOPE

  • Brand Design

  • Creative Direction

  • Art Direction

  • Motion Design

  • Naming

Case study

PAIN POINT

Parkette® approached us to give their brand an updated refresh.

SOLUTION

The name is a nod to a local term that describes a small park with play areas for kids. Our mission while defining Parkette’s identity, was to capture the essence of its core principle: "Forever fun."

The logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own.

Additionally, we developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette.

Assets