JUST FOR FUN

Marketing assets and branding for social event Just For Fun.

SCOPE

  • Brand Design

  • Creative Direction

  • Promotional Assets

Case study

PAIN POINT

Just For Fun was a pop-up social experience in Las Vegas, NV. We were tapped to give the event a visual identity and to create promotional assets.

SOLUTION

We were really inspired by retro character illustration that was often used in hamburger restaurants and auto shops of the early 1900s. Breaking the monotony of the glitz and glamour usually associated with the Las Vegas strip, we decided to go in a graphic heavy direction. The goal was to create an experience that the locals felt was something for them – that wasn’t a mask for drawing in tourists.

RESULTS

Just For Fun saw attendance exceed over 500 people and generated over $100,000 in revenue.

Assets